Advertising and marketing strategies for slogans, logos and seals with sustainability and environmental claims
Who does not use sustainability or environmental claims on their company and/or products? There is a need for action now, especially for brands, long-term advertising campaigns, product packaging and logos, as the legal framework has already changed last year and will continue to change in the coming years.
In our seminar we will inform you about
- the current legal situation regarding green claims and sustainability statements,
- the new legal regulation of sustainability statements
through the so-called Empowerment Directive and
- the content and status of the legislative process of the so-called Green Claims Directive
and use examples to show you how brands, sustainability seals, slogans etc. can be adapted to the new legal situation. We also provide tips on how to deal with the changing legal framework in the coming years.
